CLARK ABELLON — ATS Traffic: Primary Pillars

ATS Traffic: Primary Pillars

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ATS Traffic’s most recent strategy is motivated by a desire to create a more clear, simplified message and solidified the three main areas of the business. When we examined where the majority of the business comes from, it was evident that there are three major markets ATS serves, and they are: Infrastructure, Municipalities, Cities/Urban Centres

These markets can be distilled into 3 clear messages about who ATS Traffic is and what they do:

Through our work within construction, oil and gas and utilities, we safely build infrastructure.
Through our work with municipalities, we create safer communities.
Through our work with major urban centres, we build smarter cities.

Safely Building Infrastructure

ATS Traffic works with highway maintenance contractors, road builders, construction companies, utility companies and various industrial clientele to develop, implement and manage their work areas through our expansive team. This service allows them to focus on what they do best while ATS takes care of the logistics of traffic control – which includes the coordination and installation of equipment by certified worksite Traffic Control technicians. Their On-Street Services Division also offers a full complement of additional services including product installation, TAS and engineering services, lane closures, flagging and equipment maintenance programs.

Creating Safer Communities

ATS Traffic works with communities and municipalities across Western Canada to create safer road systems for their citizens. The Safer Communities initiative was designed out of a need identified by their customers for more strategic partnership and expertise. ATS Traffic has been in business for over 50 years, and they have learned some important lessons along the way. They know increasing road safety does not come in a one size fits all package, and the need to balance budgets with safety concerns is a constant challenge.

Building Smarter Cities

ATS Traffic works with cities and municipalities across Canada to implement “smart” applications. According to the World Health Organization, 50% of the world’s population lives in cities, and this population is growing at an average rate of 2% per year. The rise of urban living is undoubtedly having an influence on the safety and efficiency of our transport systems. With the amount of technology available, municipalities and cities can get ahead of traffic management and risk mitigation by investing in smarter technology and utilizing open data platforms.